Streaming networks capitalized on the staying-at-home crowd by dropping highly anticipated movies and surprise comedy specials on or just before December 31.
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As per tradition, Ryan Seacrest hosted the iconic Times Square celebration. The 24/12/31 broadcast saw a heavy emphasis on Gen-Z pop icons, featuring live performances from artists who dominated the Billboard charts throughout the year. The event trended heavily on X (formerly Twitter) as viewers live-tweeted the fashion choices and vocal performances. Netflix and Streaming Counter-Programming The event trended heavily on X (formerly Twitter)
The final hours of 2024 delivered two bombshells from opposite ends of the fame spectrum. As one of the first major time zones
For the first time, Netflix is hosting a simulcast from Shibuya, Japan. As one of the first major time zones to hit midnight, this event sets the tone for the rest of the world. The hashtag #ShibuyaMidnight is already trending 12 hours early.