She starred as the leading lady in several major male-dominated hits, including Rowdy Rathore (2012), Son of Sardaar (2012), and Holiday: A Soldier Is Never Off Duty (2014).

For example, her series on "Digital Detox" was sponsored by a wellness app. Instead of a standard ad read, the app became the narrative solution to the protagonist’s anxiety. This level of integrated storytelling is redefining advertising, moving from interruption to immersion.