For a theoretical and historical foundation on how "amateurs" have moved from marginal roles to mainstream media influences in the digital age, this book and its related research are highly recommended:
By 2020, the company had a problem: success. The more popular they became, the less “amateur” they felt. Their original stars—the students, the neighbors, the plumbers—had become minor celebrities. Honza from the first Svratka River video now hosted a game show on Czech Television. czechamateurs czech amateurs part 65 xxx updated
Ensuring that independent cultural footprints are preserved on modern servers. Navigating Digital Media Safely For a theoretical and historical foundation on how